FOR THOSE WHO KNOW
Born in the 'Burg. Made for gameday.
Fresh drops for the faithful
The Golden Standard is a premium gameday apparel brand born in Hattiesburg, Mississippi. We make gear for the fans who show up — for football, for baseball, for every sport that runs through the Hub City. Small batch. Big standards. Always rooted in the 'Burg.
We're also the official home of Baseburg — Hattiesburg's baseball lifestyle brand. From Tatum Park to the college diamond, Baseburg celebrates the deep baseball culture that makes this city unlike anywhere else in Mississippi.
Born in the 'Burg · Made for Gameday · #SetTheStandard
