Last updated: May 21, 2026
The Golden Standard (“TGS,” “we,” “us,” or “our”) is a small-batch apparel brand based in Hattiesburg, Mississippi. This Privacy Policy explains what information we collect when you visit thegoldenstandard.shop or place an order with us, how we use it, and the choices you have. We keep this simple on purpose: we collect what we need to run the shop and get your order to you, and nothing we don’t.
Information We Collect
Information you give us
When you place an order, create an account, sign up for our email list, or contact us, you may provide your name, email address, shipping and billing address, phone number, and the details of your order. If you reach out to us directly, we keep a record of that correspondence.
Payment information
When you pay for an order, your payment is processed by a secure third-party payment processor. Your card details are entered directly with that processor — we never see or store complete payment card numbers on our systems.
Information collected automatically
Like most websites, when you browse our store we automatically receive standard technical information such as your device and browser type, your IP address, the pages you view, and how you arrived at our site. This is collected through cookies and similar technologies described below.
How We Use Your Information
We use the information we collect to:
- Process, fulfill, and ship your orders, and contact you about them;
- Provide customer support and respond to your questions;
- Send order confirmations, shipping updates, and other transactional emails;
- Send marketing emails about new drops and promotions — only if you have opted in;
- Operate, maintain, and improve our store; and
- Prevent fraud and keep our store secure.
How We Share Information
We do not sell or rent your personal information. We share it only with the service providers we rely on to run the business, and only as needed, including:
- Payment processors — to process your payment securely;
- Shipping carriers and fulfillment tools — to deliver your order;
- Our email service provider — to send order and, if you opted in, marketing emails;
- Website hosting and analytics providers — to run our site and understand how it is used.
We may also disclose information if required by law, or to protect the rights, property, or safety of TGS, our customers, or others.
Cookies & Tracking
Cookies are small files stored on your device. We use them to keep your shopping cart working, remember your preferences, and understand site traffic so we can improve the store. You can disable cookies in your browser settings, though some parts of the store may not work properly without them.
Email & Marketing
If you join our email list, you’ll hear from us about new gear, restocks, and the occasional promotion. You can unsubscribe at any time using the link at the bottom of any marketing email. Unsubscribing from marketing emails does not stop transactional emails about an order you’ve already placed.
Data Retention
We keep order and account information for as long as needed to fulfill orders, provide support, and meet our legal, tax, and accounting obligations. You can ask us to delete information that we are not required to keep.
Your Choices & Rights
You can ask us to access, correct, or delete the personal information we hold about you, and you can opt out of marketing emails at any time. To make a request, just email us at the address below and we’ll take care of it.
Children’s Privacy
Our store is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will remove it.
Other Websites
Our site and emails may link to other websites, such as our social media pages. We are not responsible for the privacy practices of those sites — this policy covers only thegoldenstandard.shop.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date at the top of this page.
Contact Us
Questions about this policy or your information? We’re real people in Hattiesburg and happy to help.
The Golden Standard
4358 Lincoln Rd Ext, Suite 20 E
Hattiesburg, MS 39402
Email: [email protected]
Phone: (601) 610-8383